How It Started

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Picture of Daniel Chong
Daniel Chong

In the haunting shadows of a relentless pandemic, or perhaps it’s just the essence of our generation, we find comfort in accomplishing everything from our homes – be it buying clothes, household essentials, groceries, or anything possible.

Yet, why must insurance remain an exception to this cocoon of comfort? The mere thought of engaging with an insurance agent sends shivers down our spines, as they relentlessly push unwanted products upon us. Oh, the horror of enduring a customary meeting that spans a mind-numbing 2 hours, when the entire ordeal could have been efficiently wrapped up in 30 minutes or less.

Sure, life insurance can already be bought online, but for those like us who lean towards giants like Prudential, AIA, or Great Eastern, drawn by whispers of hassle-free claim processing, the search continues.

Behold YL Life, born from our yearning for life insurance accessible from the confines of our homes. No relentless sales pitches forcing us into undesirable packages. No draining 2-hour sessions of going through their tales of success. The entire process, that steals less than 30 minutes of your precious existence:

  1. Use the calculator to get a quote
  2. Submit the request for a quote
  3. Wait for an email with a link to the quote
  4. If you like what you see, simply make payment and you’re done!

“Why AIA?” you inquire. The A-Life Lady package, a beacon designed to accompany women through the multifaceted stages of life, resonates with us. Yet, our allegiance is not blind; we’ve had first hand experience of AIA’s claim process, and it left us in awe.

Insurance, a necessity that once purchased, we hope to never need. Yet, in the dire hour of need, we yearn for seamlessness, for in that moment, nothing should occupy our minds except the well-being of ourselves or our loved ones.